The Marketing and Sales Track will prepare you with the fundamentals of marketing and the tools used in Marketing as well as disciplined sales development along with CRM.

Employability and Professionalism

Whether you are a marketing professional or sales professional or software professional, the expectation of Employer about an Employee will be same and similar. Learn the expectation of an employer before becoming an employee. A thorough understanding of the concept of employability, professionalism and english communication is the foundation for this track.

Understanding and Experiencing Marketing

Understanding of Marketing from the perspective of reaching out to potential audience, nurturing them and converting them to qualified leads.
Understand the concept of PR, Digital Marketing, Print and Media Marketing.

Digital Marketing and Usage of Mautic for Marketing Automation

Understanding the products that are being used by the corporate world like HubSpot, Marketo, ActOn etc and experience the open source product Mautic. Configuring and using Mautic.

Understanding Sales Terminology and Getting Hands on

Understanding the concept of products and services in companies, proposals and quotes, Orders and Execution.

CRM and SugarCRM

Learn to user Customer Relationship Management for Activity Tracking, Lead Nurturing, Opportunity Management and Account Management. Learn by doing the usage of the tool and its various functionality using SugarCRM.
Exploring the multiple CRMs that are available in the market like Salesforce, Dynamics, SugarCRM etc.

Hands On Internship

Experience Marketing and Sales in an Organisation to apply the concepts learned.

Who Can Apply

• Graduate Engineers who Wants to enter into Sales and Marketing.
• Graduates who are interested in a Career in Sales and Marketing.
• MBA Graduates who are interested in a Career in Sales and Marketing.

Program Duration
Duration : 6 Days a Week for 6 Months
Time : 8:30AM to 8:30 PM